The development of Tea culture

June 25, 2022

Tea culture has always been the foundation of China's development, and is famous for its long tea tasting culture and tea planting history. This allows people to catalyze tea art, tea utensils and a deeper tea culture in the process of re-studying tea.

Different from the way Chinese people drink tea or brew tea, in fact, foreign consumers, including British people who are very fascinated by tea drinking, do not have such a cumbersome way of brewing tea, and they do not have the same complicated brewing process as ours. Or a complete tea set, simple tea sets or basic tea cups are more popular.

Innovation ability narrows the generation gap in the market, and Chinese tea sets are popular overseas.

"From the very beginning, we positioned ourselves in the market of young people in their 20s and 30s, but we gradually discovered that people in their 40s and 50s also like this type of product." In fact, with the popularity of the Internet, more and more new ideas are impacting Following the traditional view of the previous generation of users, today's tea set market is more accepting than ever, even with slight changes.

With the participation of young people in this market, the cost of trial and error has been greatly reduced. If the initial goal is to serve young people, there is no need to worry about the rebound of the previous generation of users. What is even more unexpected is that the continuous During the promotion process, middle-aged and elderly users have also developed a strong interest in this, and even if their order frequency is not as high as that of young people, the order volume is still a lot ahead.

For foreign buyers, some people who have a strong interest in traditional Chinese culture are prevented from entering this market due to differences in culture and usage, and the focus of innovative products is more pragmatism for young people. This coincides with their life philosophy, prompting more buyers to try and learn about tea sets, and more and more orders are pouring into China.

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