In 2019, Oreo, who was unwilling to be lonely, joined hands with the 600-year-old Internet celebrity, the Forbidden City, to play a new level of cross-border marketing again.
In May, 10,600 pieces of real Oreos were used, and the construction period was only 26 days. One brick and one tile were truly restored. Oreos were played to a new realm -- to create an "Austrian-style" Forbidden City, and to transform the Forbidden City's 600-year youth, Condensed to 28 seconds, the brain hole and fun are presented in front of you.
The entire video alternates day and night, gradually showing the process of Oreo building the Forbidden City, reflecting the traditional concept and culture of the ancient "round sky and place" and "integration of yin and yang".
In this innovative project, our company（Jieyang Yangyang Ceramic Co., Ltd） is also involved and plays a pivotal role.
We designed a picture for it, combined with Chinese tradition to provide a suitable ceramic tea set, and finally presented a set of tea cups + a dessert saucer + gift box design. Complementary sale with Oreo.
For the whole project, we completed 40,000 sets of ceramic tea set gift boxes within 40 days, from customization-design-molding-production-packaging-transportation.
Even after the goods are shipped, we still provide after-sales service to our customers.